Children Win Leaflet Cover – Florence Weiser

Mega Sporting Events such as the Olympic Games and FIFA World Cup™ often harm children in host cities and during the organisation itself.

Through its Children Win campaign, Terre des Hommes aims to raise awareness of these human and child rights violations and put pressure on sport governing bodies to ensure children’s rights are respected before, during and after these events.

Organisers have a responsibility to respect the rights of citizens – especially children – ensuring they will not face forced evictions, police violence and exploitation that are so often associated with Mega Sporting Events.

In order to prevent violations at future events, Terre des Hommes calls on organisers to include human rights, and specifically child rights:

  • as part of the decision for awarding any Mega Sporting Event; and
  • as an explicit obligation in contracts with the host city or country.

Within the campaign, Terre des Hommes aims to create strategic alliances for a larger capacity to sustainably influence the key actors of MSE. Among these alliances : the Sport and Rights Alliance; a group of non-governmental organizations (NGOs), sports groups and trade unions working together to call on international sport organizations to take an ethical approach within their work, i.e. to ensure that human rights, children’s rights, labour standards, respect for the environment, transparency and accountability are at the heart of decision-making in sport, notably with regard to Mega Sporting Events.

What we do ?

Document child rights violations and Raise awareness

We share the stories of children impacted by MSEs, such as Naomy, Gabriel, Pérola and Helena, all victims of child rights abuses connected to the FIFA World Cup™ and Olympic Games in Brazil. We also highlight case studies and evidence through reports, research, publicity campaigns, briefings and video documentaries.

Push for change

We directly lobby Mega Sporting Event organisers such as the IOC and FIFA to change their regulations and practices to protect human and child rights.

For example, in June 2016, we took two mothers directly impacted by forced evictions and police violence to tell their stories to director Philip French at the IOC headquarters in Lausanne.



“Official statistics state that between 2009 (when Rio was awarded the Olympic Games) and the end of 2015, 22,000 families were evicted from their homes.”*

*Source : Prefeitura do Rio de Janeiro, “Política Habitacional do Rio, suas diretrizes e números macros, 24 July 2015

Listen to them

naomy gabriel Felipelindiwe



What you can do ? 

Visit our website: and discover children’s stories.

Mega Sporting Events should be safe and fair for children. Make a difference and share their voices @ChildrenWin

SUPPORT OUR ACTIONS ! Contact us at info[at]