12 Golden Lions and one Grand Prix for Sweetie campaign at Cannes Lions Festival
The Hague, 23th June 2014 – The Sweetie campaign of Terre des Hommes has been awarded twelve Golden Lions and the Grand Prix for Good at the Cannes Lions International Festival for Creativity, the communication industry’s equivalent of the Oscars. “It’s not about the lions!”
“Terre des Hommes Netherlands is very proud that the Sweetie campaign has won the Grand Prix for Good at the Cannes Lions Festival. But it’s not about the lions: more important than the awards themselves is the continued interest for the message of Sweetie: Webcam Child Sex Tourism can and must be stopped.” Says Albert Jaap van Santbrink, executive director of Terre des Hommes Netherlands.
The Sweetie campaign draws attention to the problem of webcam child sex tourism by creating a virtual child called ‘Sweetie’ in order to identify perpetrators online. The Grand Prix for Good category is the overall award for charity and public services campaigns. Sweetie was selected by the jury among 32 Golden Lion winning entries.
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